Welcome to Rocketworks! Thanks for checking us out.

I’m thankful that you’ve joined us here. As I hope you can tell, we’re passionate about branding and advertising here. But since the “we” is quarterbacked primarily by “me,” as in Philip (check out our About page for more on that), this would be a good time to introduce myself more thoroughly.

In pre-internet times, one of the ways people got to know individuals in sports was through trading cards. (Kids, ask your dads. Every one will have a story of the famous athlete's rookie card they traded away before the athlete made something of themselves.) On the back of these cards they printed biographical information and stats.

So if marketing people had trading cards, what would it say on the back of mine?

A vintage Philip Wiebe card. For context, it's worth way less than the rare 1976 Steve Jobs rookie card, but way more than the complete set of the 2000 Enron management team.

Name: Philip Wiebe
Hometown: Winnipeg, Manitoba
D.O.B.: 05/20/85
Spouse: Cassondra (married 2011)

Education: BComm (Hons) from University of Manitoba’s I.H. Asper School of Business (Marketing & Finance Majors)
Past Roles: Marketing Specialist (2011-2013), Marketing Coordinator (2007-20011) at Federated Insurance Company of Canada

Marketing Hero: Steve Jobs. For all his flaws, he brought a brand back from virtual extinction and never compromised on visual elements.
Favourite Ad Campaign: See earlier blog post, below.
Favourite Business Book(s): Made to Stick by Chip & Dan Heath, Pour Your Heart Into It by Howard Schultz, Drive by Daniel Pink
Favourite Sports Logo: As far as teams I don’t cheer for, the Minnesota Wild have a tremendously creative look that even makes a difficult colour scheme work very well.

Of course, you can't really define someone on the back of a trading card. To learn more about me and what we're doing here at Rocketworks, feel free to keep exploring the site or contact me!

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