Monday's Dose of Inspiration: Sonos' New Logo

Sonos Logo

You probably just scrolled down to read this, but if you didn't, slide that scroll bar down a little.

Did you see it?

You might've thought that it was just a mistake in your screen, but try looking at that Sonos logo (above) while you scroll up and down.

Now do you see it?

It almost looks like there are waves emanating from the heart of the logo. It's a weird trick on your eyes, and it's not an accident. Our fellow Canadians over at Bruce Mau Design did the work on this design, and they've really found a novel way to represent the sonic nature of Sonos' business (for those unfamiliar, Sonos is into wireless speakers and now app-based music). As the folks at Quartz say, "the logo vibrates like a subwoofer," and I can't think of a better way to say it.

If I have any criticisms, it's that the logo is great on-screen, but representing it on any other media is challenging due to the unconstrained nature of the logo. It works because when you control the media and the presentation (as in an app) it seems to go on to infinity, but it's hard to say that the logo can be consistently represented, say, on a golf shirt or on letterhead. (Not to mention the vibrating effect only appears on a computer screen.)

At any rate, these are minor criticisms on what is a fantastic design that forcibly expanded my perspective on what a logo can do and leverage.

How about you? What's expanding your mind this fine February morning, design-wise?

P.S. I'm thinking of starting this Monday Dose of Inspiration as weekly feature. What do you think?

Philip WiebeComment