Insurance isn't always a high-involvement purchase. To open prospective clients' eyes to the realities of what can happen--and how Federated Insurance would exceed their expectations in responding--Rocketworks' Philip Wiebe developed this testimonial ad campaign from concept to publication. In the process, he coordinated with clients and helped them write their testimonials, designed the ads, and distributed them to dozens of magazines and trade publications.
Brochure: HVPT Station
An electrical distribution trade show is a big place with many large companies vying for the limited attention spans of masses of people. Rocketworks helped ISEI and PTI craft a series of target-specific brochures as well as this core product brochure to cut through the clutter, challenging viewers to believe that a revolution as dramatic as a computer fitting on a desk was coming to their industry.
Layout and Editorial: Eastview Link
Rocketworks' Philip Wiebe served for many years as editor-in-chief of the Eastview Link, the official publication of Eastview Community Church. This spread showcases the progressive design and content that the publication, typically operating with a volunteer-only crew of three, created in issues published quarterly or bimonthly over 5 years.
Cereal Box Promotion: Federated Insurance
To stand out at a crowded grocery products showcase, an insurance company has to do a lot. Rocketworks' Philip Wiebe came up with the idea of a cereal box, full of marketing collateral and--of course--a prize, and wrote all requisite text and was lead designer for the box itself.
Globe & Mail Advertisement: Federated Insurance
Winning "Best Workplaces in Canada" status was a real highlight for Federated Insurance. To acknowledge the award, the company wanted an ad next to the award's announcements in The Globe & Mail. Rocketworks' Philip Wiebe came up with the ad's idea and execution, which plays on the perception that insurance is full of fine print by suggesting that the secret to the company's success is its employees (all employees' first names were used in the ad).
Magazine Cover: Eastview Community Church
As editor-in-chief and occasionally also lead designer of Eastview Community Church's official publication, Rocketworks' Philip Wiebe had the privilege of designing dozens of covers, including this piece highlighting a new initiative that saw the church expand its Sunday programming to include afternoons and evenings--an initiative branded "SundayXL" by Philip himself.
Chocolate Bar: Federated Insurance
As a unique point-of-sale piece, Philip Wiebe, President of Rocketworks, designed the messaging and look of a chocolate bar distributed to hundreds of business owners at the Ontario Tire Dealers Association's annual conference.
Brochure: Federated Insurance
To get busy business owners and managers to pay attention to yet another safety program offered by their insurer, Rocketworks' Philip Wiebe designed this brochure to co-opt their own reservations about safety tools and subvert them with a series of clever plays on words.