At moonlight, a nefarious goblin hides behind a beaten-up shield and menacingly wields a... hockey stick? This is the world of team branding. The Winnipeg Floor Hockey League commissioned this logo from Rocketworks' Philip Wiebe for one of its flagship teams.
Brand: Blue Bombers
The Winnipeg Football Club never actually asked for this logo, depicting a four-engined WWII-era bomber whose fuselage has been swapped out for a classic CFL football, but that doesn't stop Rocketworks. We love sports so much that, when these conceptual ideas pop into our heads, we just have to see them come to life, even if they might not see the field.
Brand: Water Wolves
Sharks don't populate the ten thousand lakes of Manitoba, but they have their own native hunters: jack fish, aka Northern Pike, aka the "water wolves" in this conceptual design. You can see a bit of the progression of this logo, from sketch to outline to full-colour masterpiece, in the banner of this page.
The Canadian prairie has a rich aviation history, rooted in the RAF training grounds that taught many great dogfighters of the twentieth century. So the idea of a team named the "Pilots" in Winnipeg isn't at all absurd, nor is the WWII-era fighter that soars above the clouds (and out of a home plate-shaped sky) in this conceptual baseball logo.
Not to be confused with the University of Lethbridge athletic program, this design commissioned by a friend of Rocketworks for a football team captures the grace and speed of the fastest land mammal of the Western Hemisphere. Notice how the angular precision of the nose, mouth and eyes flow into the curving horns, ears and neck; all of which is represented in the wordmark below.
The Toronto Argonauts have often featured oar-powered ships in their logomarks, but never one as resonant with the Greek inspiration of their name as the trireme whose distinctive hull and painted eyes crashes through the waves in this conceptual rendering (not associated with the CFL team). Ramming speed!
Despite possessing all the menacing features of a spider plus menacing claws and a tail that is the stuff of nightmares, the scorpion appears to be under-represented in the world of team branding. When the Winnipeg Floor Hockey League commissioned a logo for the Sting, it was time for Rocketworks to work toward correcting that imbalance.
At Rocketworks, we have a thing for, well, rockets. But since 1973, the NBA's Houston Rockets have only had a full visual representation of a rocket in their logo for 8 years (the eight otherwise-forgettable pinstriped years that immediately followed their two championship runs of the 1990s). So we decided to push ourselves to design an iconic (albeit unofficial and completely conceptual) Houston Rockets logo without using a rocket, resulting in team initials that are not only creatively combined but are positively combustible.